Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets

We study the pricing strategy of retailers that promote their sales with a loyalty program.

• 저널Marketing Science · 42(4) · 794–818
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2022.1416
• 저자Federico Rossi, Pradeep K. Chintagunta