Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment

A natural experiment reveals that an ad ban reduces sales of a grocery retailer by 6% but does not affect overall market size.

• 저널Marketing Science · 43(4) · 723–733
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2023.0019
• 저자Sebastian Gabel, Dominik Molitor, Martin Spann