Optimizing User Engagement Through Adaptive Ad Sequencing

This paper develops an offline reinforcement learning framework that identifies and evaluate the ad sequencing policy that optimizes user engagement.

• 저널Marketing Science · 42(5) · 910–933
• 토픽Data Stream Mining Techniques · Artificial Intelligence
• DOI10.1287/mksc.2022.1423
• 저자Omid Rafieian