Multiobjective Personalization of Marketing Interventions

This paper develops multiobjective personalization algorithms and applies them to a video advertising experiment with a high degree of substitution between the outcomes of interest to demonstrate the value created by multiobjective personalization.

• 저널Marketing Science · 44(2) · 457–477
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2023.0122
• 저자Omid Rafieian, Anuj Kapoor, Amitt Sharma