Intermediaries in the Online Advertising Market

We analyze the ad tech market, investigating an intermediary’s choice to disclose information to advertisers in auctions and publishers’ outsourcing decisions.

• 저널Marketing Science · 43(1) · 33–53
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2023.1435
• 저자Anna D’Annunzio, Antonio Russo