Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising

This paper studies a marketplace design problem with asymmetric information where the platform jointly considers leveraging information revealed in ad auctions and setting sales commissions to maximize the joint profit from ad revenues and sales commissions.

• 저널Marketing Science · 41(1) · 115–138
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2021.1307
• 저자Fei Long, Kinshuk Jerath, Miklós Sárváry