Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms

Game-theoretic analysis of content promotion, view allocation, and revenue strategies on digital content platforms is provided.

• 저널Marketing Science · 44(3) · 671–690
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• DOI10.1287/mksc.2023.0573
• 저자Qitian Ren