Dual Role and Product Featuring Strategy of Digital Platform

This paper examines the ramification of the platform’s dual role on its featuring strategy, sellers’ pricing strategies, and consumer welfare.

• 저널Marketing Science · 43(6) · 1168–1187
• 토픽Digital Platforms and Economics · Strategy and Management
• DOI10.1287/mksc.2022.0338
• 저자Ruitong Wang, Ye Qiu