Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

We study when and why a platform may seek to give preference to its private label in sponsored advertising.

• 저널Marketing Science · 43(5) · 925–952
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2022.0262
• 저자Fei Long, Wilfred Amaldoss