When the Data Are Out: Measuring Behavioral Changes Following a Data Breach

This paper investigates users’ reactions to a massive and highly sensitive data breach via an array of causal inference methodologies.

• 저널Marketing Science · 43(2) · 440–461
• 토픽Information and Cyber Security · Information Systems
• DOI10.1287/mksc.2019.0208
• 저자Dana Turjeman, Fred M. Feinberg