mksci·2026년 4월 21일
Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?
Maximilian Kaiser, Christian Schulze
Marketing Science
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피인용
0.0
FWCI
0
IS/마케팅/OM 탑저널 피인용
34
IS/마케팅/OM 탑저널 참고문헌
- 주제옴니채널 소매 · 온라인시장
01Abstract
This is a descriptive study reporting financial and engagement metrics for 973 e-commerce websites, comparing organic large language model traffic (oLLM) with traditional digital channels.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science
- 토픽Artificial Intelligence in Healthcare and Education · Health Informatics
- DOI10.1287/mksc.2025.0489
- 저자Maximilian Kaiser, Christian Schulze