The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace

Platform quality controls within a submarket have a positive carryover effect on adopters and a U-shaped spillover effect on nonadopters.

• 저널Marketing Science
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2024.1228
• 저자Feng Yu, Hui Li, Qiaowei Shen