Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising

Creating high-performing, brand-aligned advertising visuals is challenging; we develop a generative AI framework using Bayesian active learning to efficiently discover effective designs.

• 저널Marketing Science
• 토픽Generative Adversarial Networks and Image Synthesis · Computer Vision and Pattern Recognition
• DOI10.1287/mksc.2024.1130
• 저자Remi Daviet, Yohei Nishimura