현상
구매행동
8편 · 2017 2편, 2018 1편, 2021 3편, 2022 2편
- Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior
- Understanding Customer Participation Dynamics: The Case of the Subscription Box
- Intertemporal Choices Are Causally Influenced by Fluctuations in Visual Attention
- Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
- Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles
- In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
- Group Marketing: Theory, Mechanisms, and Dynamics
- The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets