Tammo H.A. Bijmolt

7편

• A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
  jm · 2023 · 인용 45 · Consumer Behavior in Brand Consumption and Identification
• The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
  jmr · 2022 · 인용 81 · Consumer Behavior in Brand Consumption and Identification
• The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
  jmr · 2015 · 인용 1,007 · Digital Marketing and Social Media
• The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market
  jmr · 2015 · 인용 45 · Innovation Diffusion and Forecasting
• Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
  jm · 2013 · 인용 213 · Innovation Diffusion and Forecasting
• Optimizing Retail Assortments
  mksci · 2013 · 인용 82 · Consumer Market Behavior and Pricing
• Incorporating Context Effects into a Choice Model
  jmr · 2011 · 인용 21 · Economic and Environmental Valuation