Wendy W. Moe

10편

• What Holds Attention? Linguistic Drivers of Engagement
  jm · 2023 · 인용 76 · Language, Metaphor, and Cognition
• Measuring Brand Favorability Using Large-Scale Social Media Data
  isr · 2021 · 인용 21 · Digital Marketing and Social Media
• Uniting the Tribes: Using Text for Marketing Insight
  jm · 2019 · 인용 683 · Digital Marketing and Social Media
• Binge Watching and Advertising
  jm · 2016 · 인용 170 · Digital Marketing and Social Media
• Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice
  jmr · 2014 · 인용 318 · Digital Marketing and Social Media
• Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
  mksci · 2013 · 인용 133 · Consumer Market Behavior and Pricing
• The Value of Social Dynamics in Online Product Ratings Forums
  jmr · 2011 · 인용 668 · Digital Marketing and Social Media
• Online Product Opinions: Incidence, Evaluation, and Evolution
  mksci · 2011 · 인용 574 · Digital Marketing and Social Media
• Dynamic Conversion Behavior at E-Commerce Sites
  ms · 2004 · 인용 527 · Consumer Market Behavior and Pricing
• On the Depth and Dynamics of Online Search Behavior
  ms · 2004 · 인용 65 · Consumer Market Behavior and Pricing

• A5001650853Wendy W. Moe · 10편 · ORCID · 대표 기록
• A5076841205W MoeWendy · 0편 · ORCID 보유자의 이름 변형