6
논문
336
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
University of Missouri2010–2017 · 4편
University of Kansas2025 · 1편
불러오는 중…
03논문
6편
- Holistic Selling: An Emerging Paradigm in B2B Markets
- A Meta-Analysis of Marketing Communication Carryover Effects
- Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms
- Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application
- Personal Selling Elasticities: A Meta-Analysis
- Proactive Planning of the Timing of a Partial Switch of a Prescription to Over‐the‐Counter Drug