13
논문
1,446
피인용 합
2010
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Stanford University2010–2023 · 11편
Google (United States)2024 · 2편
불러오는 중…
03논문
13편
- Online Causal Inference for Advertising in Real-Time Bidding Auctions
- Parallel Experimentation and Competitive Interference on Online Advertising Platforms
- Advertising as Information for Ranking E-Commerce Search Listings
- Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
- Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
- Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation
- Social Ties and User-Generated Content: Evidence from an Online Social Network
- Repositioning Dynamics and Pricing Strategy
- Estimating Causal Installed-Base Effects: A Bias-Correction Approach
- <b>Structural Workshop Paper</b>—Discrete-Choice Models of Consumer Demand in Marketing
- Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
- Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders