P. A. Naik

11편

• A Method for Asynchronous Time Series Analysis with Marketing Applications
  ms · 2025 · 인용 1 · Time Series Analysis and Forecasting
• How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy
  jm · 2024 · 인용 10 · Consumer Retail Behavior Studies
• A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
  jm · 2021 · 인용 163 · Consumer Behavior in Brand Consumption and Identification
• The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance
  jmr · 2020 · 인용 35 · Consumer Market Behavior and Pricing
• Robust Dynamic Estimation
  mksci · 2017 · 인용 10 · Consumer Market Behavior and Pricing
• Discovering how advertising grows sales and builds brands Journal of Marketing Research 2012
  jmr · 2013 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
• Discovering how Advertising Grows Sales and Builds Brands
  jmr · 2012 · 인용 90 · Behavioral Health and Interventions
• Optimal Advertising When Envisioning a Product-Harm Crisis
  mksci · 2011 · 인용 114 · Innovation Diffusion and Forecasting
• Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application
  jmr · 2011 · 인용 79 · Digital Platforms and Economics
• Spatiotemporal Allocation of Advertising Budgets
  jmr · 2011 · 인용 41 · Consumer Market Behavior and Pricing
• Building Brand Awareness in Dynamic Oligopoly Markets
  ms · 2008 · 인용 16 · Innovation Diffusion and Forecasting