Inyoung Chae

5편

• The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
  jm · 2025 · 인용 0 · Digital Marketing and Social Media
• Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media
  jmr · 2024 · 인용 1 · Digital Games and Media
• Paywall Suspensions and Digital News Subscriptions
  mksci · 2022 · 인용 17 · Consumer Market Behavior and Pricing
• Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
  jmr · 2018 · 인용 67 · Consumer Market Behavior and Pricing
• Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
  mksci · 2016 · 인용 127 · Digital Marketing and Social Media