Debora V. Thompson

4편

• Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers
  jm · 2016 · 인용 193 · Consumer Behavior in Brand Consumption and Identification
• Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
  jm · 2013 · 인용 198 · Consumer Behavior in Brand Consumption and Identification
• When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents
  jmr · 2012 · 인용 69 · Psychology of Social Influence
• The Social Utility of Feature Creep
  jmr · 2011 · 인용 95 · Consumer Behavior in Brand Consumption and Identification