Beth L. Fossen

6편

• Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity
  isr · 2025 · 인용 2 · Social Media and Politics
• The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
  jm · 2025 · 인용 0 · Digital Marketing and Social Media
• Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements
  mksci · 2020 · 인용 21 · Media Influence and Politics
• Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
  mksci · 2019 · 인용 64 · Digital Marketing and Social Media
• Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic
  mksci · 2019 · 인용 34 · Digital Marketing and Social Media
• Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
  mksci · 2016 · 인용 87 · Digital Marketing and Social Media