Haibing Gao

4편

• Socialize More, Pay Less: Randomized Field Experiments on Social Pricing
  isr · 2022 · 인용 3 · Digital Marketing and Social Media
• Less is More? The Strategic Role of Retailer's Capacity
  pom · 2021 · 인용 8 · Supply Chain and Inventory Management
• Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value
  pom · 2020 · 인용 42 · Digital Marketing and Social Media
• Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management
  jm · 2015 · 인용 126 · Risk Management in Financial Firms