14
논문
710
피인용 합
2007
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Duke University2007–2008 · 2편
Erasmus University Rotterdam2008–2025 · 8편
Universidad de Navarra2011–2016 · 5편
IESE Business School2011–2016 · 5편
불러오는 중…
03논문
14편
- The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry
- The Rise of New Technologies in Marketing: A Framework and Outlook
- The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
- The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
- Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
- Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
- Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
- Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
- Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions
- The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
- Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry
- Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
- <b>Erratum</b>—The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?
- The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?