16
논문
1,884
피인용 합
1998
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
20002005201020152020
소속
Japan External Trade Organization2004 · 1편
Tilburg University2010–2022 · 7편
KU Leuven2013–2017 · 3편
불러오는 중…
03논문
16편
- EXPRESS: Reward-program promotions: How brands can capitalize on retailers’ temporary reward programs
- EXPRESS: EV Charging Availability and Grocery Store Performance
- Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
- Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
- Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
- Marketing Budget Allocation Across Countries: The Role of International Business Cycles
- Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies
- Price and Advertising Effectiveness over the Business Cycle
- Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation
- Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
- The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?
- The Effect of Customer Satisfaction on Consumer Spending Growth
- Estimating Cannibalization Rates for Pioneering Innovations
- Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
- Do Promotions Benefit Manufacturers, Retailers, or Both?
- Long-Run Abstinence After Narcotics Abuse: What Are the Odds?
04합친 기록
- A5016154011Marnik G. Dekimpe · 15편 · ORCID · 대표 기록
- A5123434881Marnik G. Dekimpe · 1편 · same name + years + field + institution