Thales Teixeira

6편

• The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
  jmr · 2019 · 인용 35 · Consumer Market Behavior and Pricing
• Video Content Marketing: The Making of Clips
  jm · 2018 · 인용 139 · Consumer Behavior in Brand Consumption and Identification
• Television Advertising and Online Shopping
  mksci · 2015 · 인용 158 · Digital Marketing and Social Media
• Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study
  mksci · 2014 · 인용 111 · Consumer Behavior in Brand Consumption and Identification
• Emotion-Induced Engagement in Internet Video Advertisements
  jmr · 2011 · 인용 417 · Media Influence and Health
• Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
  mksci · 2010 · 인용 165 · Consumer Market Behavior and Pricing