C. Moreau

11편

• Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
  jm · 2023 · 인용 33 · Service and Product Innovation
• From Vision to Reality: Lessons in Creating a Marketplace of Ideas
  jm · 2022 · 인용 12 · Digital Marketing and Social Media
• The Rise of New Technologies in Marketing: A Framework and Outlook
  jm · 2021 · 인용 166 · Digital Marketing and Social Media
• Reality Check: Infusing Ecological Value into Academic Marketing Research
  jm · 2021 · 인용 142 · Consumer Behavior in Brand Consumption and Identification
• Customization in Luxury Brands: Can Valentino Get Personal?
  jmr · 2020 · 인용 67 · Consumer Behavior in Brand Consumption and Identification
• Challenging the Boundaries of Marketing
  jm · 2019 · 인용 105 · Consumer Behavior in Brand Consumption and Identification
• <i>JM</i> as a Marketplace of Ideas
  jm · 2018 · 인용 49 · Digital Platforms and Economics
• The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity
  jmr · 2015 · 인용 74 · Creativity in Education and Neuroscience
• Facilitating and Rewarding Creativity during New Product Development
  jm · 2011 · 인용 206 · Creativity in Education and Neuroscience
• It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself
  jm · 2011 · 인용 133 · Product Development and Customization
• The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
  jmr · 2010 · 인용 77 · Consumer Behavior in Brand Consumption and Identification