The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity

Business leaders, governments, and scholars are increasingly recognizing the importance of creativity. Recent trends in technology and education, however, suggest that many people are facing fewer opportunities to engage in creative thought as they increasingly solve well-defined (vs. ill-defined) problems. Using three studies that involve real problem-solving activities (e.g., putting together a LEGO kit), the authors examine the mindset created by addressing such well-defined problems. The studies demonstrate the negative downstream impact of such a mindset on both creative task performance and tendency to choose to engage in creative tasks. The research has theoretical implications for the creativity and mindset literature streams as well as substantive insights for managers and public policy makers.

• 저널Journal of Marketing Research · 53(1) · 18–30
• 토픽Creativity in Education and Neuroscience · Experimental and Cognitive Psychology
• DOI10.1509/jmr.13.0499
• 저자C. Moreau, Marit Gundersen Engeset