Joseph C. Nunes

7편

• The Concept of Authenticity: What It Means to Consumers
  jm · 2021 · 인용 229 · Consumer Behavior in Brand Consumption and Identification
• The Positive Effect of Not Following Others on Social Media
  jmr · 2020 · 인용 186 · Digital Marketing and Social Media
• Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis
  jmr · 2013 · 인용 24 · Consumer Market Behavior and Pricing
• Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis
  jmr · 2013 · 인용 2 · Consumer Market Behavior and Pricing
• Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior
  jmr · 2011 · 인용 118 · Experimental Behavioral Economics Studies
• Signaling Status with Luxury Goods: The Role of Brand Prominence
  jm · 2010 · 인용 1,057 · Consumer Behavior in Brand Consumption and Identification
• Signaling Status with Luxury Goods: The Role of Brand Prominence
  jm · 2010 · 인용 975 · Consumer Behavior in Brand Consumption and Identification