13
논문
887
피인용 합
1994
첫 논문
2024
최근 논문
01저널·주제·방법
저널
MS7JM3POM2MKSCI1
02소속·공저
200020102020
소속
Clark University1994 · 1편
University of Maryland, College Park1998 · 1편
Purdue University West Lafayette2001–2014 · 5편
University of California, Riverside2016–2023 · 4편
불러오는 중…
03논문
13편
- Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
- Coordinating traditional media advertising and online advertising in brand marketing
- Crowdfunding Project Design: Optimal Product Menu and Funding Target
- Provision of Optional versus Standard Product Features in Competition
- The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
- Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?
- Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
- An Empirical Analysis of Scarcity Strategies in the Automobile Industry
- Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms
- The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy
- Warranty Signalling and Reputation
- Modifying Customer Expectations of Price Decreases for a Durable Product
- Selection of Product Line Qualities and Prices to Signal Competitive Advantage
04합친 기록
- A5022158246Subramanian Balachander · 11편 · ORCID · 대표 기록
- A5004549996BalachanderSubramanian · 1편 · ORCID 보유자의 이름 변형
- A5112230317Subramanian Balachander · 1편 · 같은 이름 + 공저자 겹침