Ernst C. Osinga

4편

• What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
  jmr · 2017 · 인용 41 · Consumer Market Behavior and Pricing
• Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
  jm · 2011 · 인용 75 · Pharmaceutical industry and healthcare
• Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
  jm · 2010 · 인용 90 · Pharmaceutical industry and healthcare
• Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
  jmr · 2010 · 인용 71 · Consumer Market Behavior and Pricing