22
논문
3,361
피인용 합
2010
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
2010201520202025
소속
University of Mannheim2010–2024 · 17편
The University of Melbourne2011–2015 · 10편
불러오는 중…
03논문
22편
- EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects
- Consequences of Marketing Asset Accountability—A Natural Experiment
- Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
- Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance
- Marketing Excellence: Nature, Measurement, and Investor Valuations
- Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management
- Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets
- New Product Design: Concept, Measurement, and Consequences
- Measuring and Managing Consumer Sentiment in an Online Community Environment
- Motivating Sales Reps for Innovation Selling in Different Cultures
- Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China
- Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets
- Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
- The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy
- The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy
- What Drives Key Informant Accuracy?
- Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
- How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority
- Customer Uncertainty following Downsizing: The Effects of Extent of Downsizing and Open Communication
- When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
- When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
- Customer Satisfaction, Analyst Stock Recommendations, and Firm Value