9
논문
1,176
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Ruhr University Bochum2010–2015 · 5편
Loughborough University2014–2015 · 4편
European School of Management and Technology2014–2015 · 2편
Fachhochschule Salzburg2025 · 1편
불러오는 중…
03논문
9편
- The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
- Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness
- Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
- Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
- Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time
- Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
- Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
- Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes
- Customer Satisfaction, Analyst Stock Recommendations, and Firm Value