Eva Ascarza

9편

• Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
  mksci · 2024 · 인용 9 · Statistical Methods in Clinical Trials
• Detecting Routines: Applications to Ridesharing Customer Relationship Management
  jmr · 2023 · 인용 12 · Consumer Market Behavior and Pricing
• Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach
  jmr · 2021 · 인용 39 · Customer churn and segmentation
• Some Customers Would Rather Leave Without Saying Goodbye
  mksci · 2018 · 인용 59 · Customer churn and segmentation
• Retention Futility: Targeting High-Risk Customers Might be Ineffective
  jmr · 2017 · 인용 249 · Customer churn and segmentation
• Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
  jmr · 2016 · 인용 82 · Customer Service Quality and Loyalty
• The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
  jmr · 2015 · 인용 106 · Customer churn and segmentation
• A Joint Model of Usage and Churn in Contractual Settings
  mksci · 2013 · 인용 107 · Customer churn and segmentation
• When Talk is “Free”: The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs
  jmr · 2012 · 인용 82 · Consumer Market Behavior and Pricing