Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

The Targeting Operator Characteristic (TOC) evaluates the effectiveness of targeting treatments to individuals predicted to benefit the most, by comparing their average treatment effect (ATE) against the ATE for the entire population.

• 저널Marketing Science · 43(4) · 863–884
• 토픽Statistical Methods in Clinical Trials · Statistics and Probability
• DOI10.1287/mksc.2022.0379
• 저자Ta-Wei Huang, Eva Ascarza