Mark Heitmann

7편

• Picture Perfect: Engaging Customers with Visual Generative AI
  jm · 2025 · 인용 10 · Persona Design and Applications
• Cause-Related Marketing as Sales Promotion
  jmr · 2023 · 인용 16 · Consumer Behavior in Brand Consumption and Identification
• The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
  jmr · 2022 · 인용 81 · Consumer Behavior in Brand Consumption and Identification
• The Power of Brand Selfies
  jmr · 2021 · 인용 155 · Digital Marketing and Social Media
• Leveraging Brand Equity for Effective Visual Product Design
  jmr · 2020 · 인용 68 · Consumer Behavior in Brand Consumption and Identification
• Building a Social Network for Success
  jmr · 2017 · 인용 44 · Complex Network Analysis Techniques
• The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
  jm · 2012 · 인용 359 · Consumer Market Behavior and Pricing