Glen L. Urban

8편

• Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph
  ms · 2014 · 인용 52 · Customer churn and segmentation
• Morphing Banner Advertising
  mksci · 2013 · 인용 105 · Consumer Behavior in Brand Consumption and Identification
• Prelaunch Forecasting of New Automobiles
  ms · 1990 · 인용 147 · Innovation Diffusion and Forecasting
• Lead User Analyses for the Development of New Industrial Products
  ms · 1988 · 인용 1,141 · Innovation Diffusion and Forecasting
• Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice
  ms · 1988 · 인용 334 · Innovation Diffusion and Forecasting
• Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications
  ms · 1986 · 인용 587 · Consumer Market Behavior and Pricing
• Perceptor: A Model for Product Positioning
  ms · 1975 · 인용 97 · Color perception and design
• A New Product Analysis and Decision Model
  ms · 1968 · 인용 50 · Supply Chain and Inventory Management