18
논문
2,779
피인용 합
2008
첫 논문
2025
최근 논문
01저널·주제·방법
저널
MKSCI6MS6JMR4JM1ISR1
02소속·공저
201020152020
소속
University of Toronto2008–2025 · 18편
불러오는 중…
03논문
18편
- Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing
- Frontiers: Digital Hermits
- Conducting Research in Marketing with Quasi-Experiments
- Quantum Economic Advantage
- Introduction to the Special Issue on Consumer Protection
- Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
- Can Offline Stores Drive Online Sales?
- The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats
- Banning Controversial Sponsors: Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches
- Standardization and the Effectiveness of Online Advertising
- How Is the Mobile Internet Different? Search Costs and Local Activities
- Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis
- Online Display Advertising: Targeting and Obtrusiveness
- Advertising Bans and the Substitutability of Online and Offline Advertising
- <b>Rejoinder</b>—Implications of “Online Display Advertising: Targeting and Obtrusiveness”
- Search Engine Advertising: Channel Substitution When Pricing Ads to Context
- Privacy Regulation and Online Advertising
- Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live