FW

Author

Florian von Wangenheim

ETH Zurich 2015

ORCID: 0000-0003-3964-2353

정보 수정·삭제 요청

2

논문

499

피인용 합

2013

첫 논문

2015

최근 논문

01저널·주제·방법

저널

MISQ1JM1

주제

고객가치와 고객관리 1 온라인 광고 효과 1

02소속·공저

2015

소속

ETH Zurich2015 · 1편

불러오는 중…

03논문

2편

The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention
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Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services
jm · 2013 · 인용 271 · Privacy, Security, and Data Protection