26
논문
1,712
피인용 합
2010
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
2010201520202025
소속
Michigan State University2010–2011 · 2편
Pennsylvania State University2011–2014 · 3편
Texas A&M University2016–2026 · 10편
불러오는 중…
03논문
26편
- EXPRESS: The Economic Consequences of Risk-Absorption in B2B Relationships: Evidence from Indirect Auto Lending
- Research-Driven Apps: The Last Mile of Marketing Scholarship
- EXPRESS: Agentic AI and the New Architecture of Marketing Relationships
- Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework
- How Fatal School Shootings Impact a Community's Consumption
- Value-Partitioning of Sales Contribution in Business Markets
- From <i>JM</i> as Catalyst to <i>JM</i> as Community: Positive, Bold, and Pragmatic
- Opportunity Management for Business-to-Business (B2B) Service Organizations: A Theory-Informed Decision Support Framework
- Paradigms for Progress: An Anomaly-First Framework for Paradigm Development
- The Value of Safety Training for Business-to-Business Firms
- <i>JM</i> : Promoting Catalysis in Marketing Scholarship
- Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
- Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
- Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys
- Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending
- Scheduling Content on Social Media: Theory, Evidence, and Application
- Scheduling Content on Social Media: Theory, Evidence and Application
- Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
- Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry
- Relating Online, Regional, and National Advertising to Firm Value
- Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets
- Effect of Customer-Centric Structure on Long-Term Financial Performance
- Social Influence Effects in Online Product Ratings
- Should Firms Spend More on Research and Development and Advertising during Recessions?
- Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application
- Personal Selling Elasticities: A Meta-Analysis