Kapil R. Tuli

11편

• EXPRESS: SECURING A CALIBRATED MARKETING BUDGET
  jm · 2026 · 인용 0 · Accounting and Organizational Management
• EXPRESS: The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine
  jm · 2026 · 인용 0 · Competitive and Knowledge Intelligence
• Does Disclosure of Advertising Spending Help Investors and Analysts?
  jm · 2022 · 인용 24 · Auditing, Earnings Management, Governance
• Marketing Agility: The Concept, Antecedents, and a Research Agenda
  jm · 2020 · 인용 279 · Customer Service Quality and Loyalty
• Customer Satisfaction and Its Impact on the Future Costs of Selling
  jm · 2020 · 인용 98 · Corporate Finance and Governance
• A Theories-in-Use Approach to Building Marketing Theory
  jm · 2019 · 인용 364 · Consumer Behavior in Brand Consumption and Identification
• Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?
  jmr · 2016 · 인용 54 · Auditing, Earnings Management, Governance
• Does Brand Licensing Increase a Licensor's Shareholder Value?
  ms · 2014 · 인용 36 · Corporate Finance and Governance
• The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
  ms · 2012 · 인용 72 · Outsourcing and Supply Chain Management
• The Impact of Brand Quality on Shareholder Wealth
  jm · 2011 · 인용 141 · Corporate Finance and Governance
• Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility
  jmr · 2010 · 인용 143 · International Business and FDI