Martin Eisend

7편

• EXPRESS: Personalization in Marketing Communication: A Meta-Analysis
  jm · 2026 · 인용 0 · Digital Marketing and Social Media
• A Meta-Analysis of Product Visual Aesthetics
  jm · 2025 · 인용 0 · Design Education and Practice
• EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis
  jm · 2025 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
• Caffeine’s Effects on Consumer Spending
  jm · 2022 · 인용 26 · Consumer Retail Behavior Studies
• A Meta-Analysis of When and How Advertising Creativity Works
  jm · 2020 · 인용 172 · Creativity in Education and Neuroscience
• Explaining Digital Piracy: A Meta-Analysis
  isr · 2019 · 인용 55 · Copyright and Intellectual Property
• Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
  jm · 2015 · 인용 132 · Consumer Market Behavior and Pricing