14
논문
1,173
피인용 합
2011
첫 논문
2024
최근 논문
01저널·주제·방법
저널
JM6JMR4POM1ISR1MISQ1MKSCI1
02소속·공저
20152020
소속
University of Illinois Urbana-Champaign2011–2017 · 9편
Lehigh University2020–2024 · 3편
불러오는 중…
03논문
14편
- Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing
- Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
- “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
- The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms
- More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities
- Online Relationship Formation
- Group Marketing: Theory, Mechanisms, and Dynamics
- Understanding the Effects of Plural Marketing Structures on Alliance Performance
- If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches
- Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms
- Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales
- The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners
- Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance
- The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades