Mitchell J. Lovett

10편

• EXPRESS: Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel
  jmr · 2026 · 인용 0 · Consumer Market Behavior and Pricing
• Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
  mksci · 2025 · 인용 6 · Digital Marketing and Social Media
• Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
  ms · 2022 · 인용 14 · Media Influence and Politics
• Learning to Set Prices
  jmr · 2021 · 인용 30 · Consumer Market Behavior and Pricing
• Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand
  jmr · 2019 · 인용 18 · Economic and Environmental Valuation
• The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
  mksci · 2016 · 인용 162 · Digital Marketing and Social Media
• A Data Set of Brands and Their Characteristics
  mksci · 2014 · 인용 65 · Consumer Behavior in Brand Consumption and Identification
• On Brands and Word of Mouth
  jmr · 2013 · 인용 441 · Digital Marketing and Social Media
• Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
  mksci · 2012 · 인용 14 · Consumer Market Behavior and Pricing
• The Seeds of Negativity: Knowledge and Money
  mksci · 2011 · 인용 26 · Consumer Market Behavior and Pricing