6
논문
727
피인용 합
2014
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
Tilburg University2014–2024 · 5편
불러오는 중…
03논문
6편
- What Drives Demand for Playlists on Spotify?
- Fields of Gold: Scraping Web Data for Marketing Insights
- Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
- Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
- How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
- The Challenge of Retaining Customers Acquired with Free Trials