What Drives Demand for Playlists on Spotify?

This paper estimates the drivers of playlist followers on Spotify using a panel data set for 30,000+ popular playlists and combines it with data on how prominently these playlists are featured in the Spotify app.

• 저널Marketing Science · 44(1) · 54–64
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• DOI10.1287/mksc.2022.0273
• 저자Max J. Pachali, Hannes Datta