IS Atlas
최신
동향
저자
도구
CH
Author
Conor M. Henderson
University of Oregon
2014
ORCID
0000-0002-1860-0632
정보 수정·삭제 요청
3
논문
221
피인용 합
2014
첫 논문
2019
최근 논문
01
저널·주제·방법
저널
JM
2
MKSCI
1
주제
온라인 평점과 순위
1
소셜미디어 마케팅
1
고객가치와 고객관리
1
02
소속·공저
2015
소속
University of Oregon
2014 · 1편
불러오는 중…
03
논문
3편
The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
jm
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The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
jm
· 2018 · 인용 52 · Sports, Gender, and Society
Effect of Customer-Centric Structure on Long-Term Financial Performance
mksci
· 2014 · 인용 113 · Customer Service Quality and Loyalty