Peter S. H. Leeflang

Author

Peter S. H. Leeflang

University of Groningen 2023

ORCID: 0000-0001-7308-8937
사진 출처: bohrium.com/en/scholar/dy4974179/Peter_S._H._Leeflang

정보 수정·삭제 요청

6

논문

514

피인용 합

1982

첫 논문

2023

최근 논문

01저널·주제·방법

저널

JM3JMR2MS1

주제

기업 공시와 투자자 2 소비자 선택모형 2 온라인 평점과 순위 1 소셜미디어 마케팅 1

02소속·공저

1990200020102020

소속

University of Groningen1982–2023 · 5편

Libera Università Internazionale degli Studi Sociali Guido Carli2011 · 1편

Aston University2017 · 1편

불러오는 중…

03논문

6편

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Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
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Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
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Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
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Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
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Some Comments on the Development and Application of Linear Learning Models
ms · 1982 · 인용 12 · Forecasting Techniques and Applications