30
논문
3,862
피인용 합
1992
첫 논문
2026
최근 논문
01저널·주제·방법
저널
JM13JMR7MS4MKSCI3JMIS2POM1
02소속·공저
200020102020
소속
University of Arizona1992–1994 · 2편
University of Maryland, College Park2002–2025 · 11편
Universidad de Navarra2019 · 1편
IESE Business School2019 · 1편
불러오는 중…
03논문
30편
- EXPRESS: When AI Assists at the Frontline: External and Internal Marketing Effects in the Context of Banking Mortgages
- Identifying Influential Users by Topic in Unstructured User-Generated Content
- Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
- Identifying Competitors in Geographical Markets Using the CSIS Method
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
- Identifying Market Structure: A Deep Network Representation Learning of Social Engagement
- The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase
- Measuring the Real-Time Stock Market Impact of Firm-Generated Content
- Modeling Dynamics in Crowdfunding
- Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels
- Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
- Branded Apps and Their Impact on Firm Value: A Design Perspective
- Optimal Design of Free Samples for Digital Products and Services
- Device Switching in Online Purchasing: Examining the Strategic Contingencies
- Selling the Premium in Freemium
- (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?
- Harvesting Brand Information from Social Tags
- Marketing Analytics for Data-Rich Environments
- Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
- From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
- 2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
- The Informational Value of Social Tagging Networks
- Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
- Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice
- Retail Channel Structure Impact on Strategic Engineering Product Design
- An Interdisciplinary Perspective on IT Services Management and Service Science
- Special Issue: Information Systems in Services
- Pricing of Information Products on Online Servers: Issues, Models, and Analysis
- Competitive Market Structures: A Subset Selection Analysis
- Estimating Loyalty and Switching with an Application to the Automobile Market
04합친 기록
- A5080996343P.K. Kannan · 29편 · ORCID · 대표 기록
- A5108540278P. K. Kannan · 1편 · ORCID · 같은 ORCID
- A5137453037P. K. Kannan · 0편 · ORCID 보유자의 이름 변형