6
논문
5,340
피인용 합
2006
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Boston College2006–2016 · 5편
불러오는 중…
03논문
6편
- Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
- Understanding Customer Experience Throughout the Customer Journey
- “Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior
- Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be Known
- Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions
- The Effect of Service Experiences over Time on a Supplier’s Retention of Business Customers